WATCH: Savannah Guthrie begs mother Nancy's kidnappers to 'make right choice' in new plea

Theory Briefing

• Savannah Guthrie made a direct on-air appeal to her mother Nancy's kidnapper, urging them to "make the right choice" months after the disappearance.
• Nancy Guthrie vanished from her Arizona home, and no resolution has been reported despite the passage of significant time.
• Public pleas by high-profile family members can create social pressure on perpetrators, but their effectiveness remains debated.
• The prolonged timeline between disappearance and this new plea suggests investigators may be using media attention as a strategic tool.