Trump has long pushed debunked conspiracy theories to claim that his 2020 election loss ...
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Trump's years-long insistence that his 2020 loss was stolen raises a sharp question: what keeps a disproven claim alive in public life?
Backfire EffectIdentity-Protective CognitionContinued Influence EffectElite Cue Theory

Theory Briefing
- Repeated assertion of a claim — even after official debunking — can entrench belief among loyal audiences rather than erode it.
- The 2020 election was litigated in dozens of courts with no fraud found, yet the stolen-election narrative has persisted for years.
- Social media engagement metrics like the 51 comments on this post show contested claims generate more interaction than settled ones.
- When a leader's identity is tied to a grievance, abandoning the claim carries a higher personal cost than defending it.