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The Same Legal Theory Used Against Meta Is Now Coming for AI - Inc. Magazine

inc.com

The legal theory that just hit Meta is now being aimed at AI chatbots and companions — raising whether "engagement-focused" design is a liability, not a feature.

Product LiabilityPrincipal-Agent ProblemDuty of CareIncentive Design

Theory Briefing

  • The same legal argument used in Meta's verdict is now being applied to AI chatbots and companion apps built around maximizing user engagement.
  • Plaintiffs appear to argue that designing AI to keep users hooked creates the same duty-of-care exposure that social media companies now face.
  • The shift from social media to AI marks a legal frontier where product-design choices — not just content — are the target.
  • AI companions, a fast-growing category, are specifically named alongside chatbots as products in the crosshairs of this expanding theory.