The mystery of the millions of missing periods. - Mamamia

Theory Briefing

• A wave of women reported skipping or getting two periods in June, sparking a viral TikTok search for a shared cause.
• Wild collective theories spread online, from lunar cycles to mass hormonal shifts, filling a vacuum left by thin women's health research.
• The article frames the phenomenon against a broader pattern: women's reproductive health is chronically understudied, leaving real questions without credible answers.
• When science is silent, social media fills the gap — the June period mystery is a case study in how health misinformation spreads fastest where data is scarcest.