Sadie Sink's Spider-Man Character Is Hiding in New Trailer - ComicBook.com
comicbook.com
The Spider-Man trailer's deliberate omission of Sadie Sink's character is a masterclass in misdirection — and a case study in how studios weaponize fan curiosity against itself.
Curiosity Gap TheoryMisdirectionAudience Reception TheoryParasocial Engagement

Theory Briefing
- A new Spider-Man trailer conspicuously hides Sadie Sink's character, suggesting intentional studio misdirection.
- The trailer is designed to throw off fan theories, turning audience speculation into a marketing tool.
- Deliberate omission exploits the curiosity gap — what we don't see becomes more compelling than what we do.