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Nogales, Mexico, volunteers continue search for body of Nancy Guthrie - AZCentral

azcentral.com

An 84-year-old American woman vanished near Nogales, and a volunteer is heading out for her seventh search — what keeps ordinary people returning to find a stranger?

Empathy-Altruism HypothesisSocial Identity TheoryBystander Effect

Theory Briefing

  • Ramona Ayala is preparing for her seventh volunteer search near Nogales, driven partly by her own 84-year-old mother at home.
  • Nancy Guthrie's disappearance has drawn sustained community effort across the US-Mexico border, with no body yet recovered.
  • The personal connection Ayala feels — same age, same vulnerability — shows how empathy converts bystanders into repeat searchers.