1 million LinkedIn users clicked its 'seems like AI button' as dead internet theory proves ... - Fortune
fortune.com
Over 1 million LinkedIn users flagged posts as AI slop — raising the question of whether the professional web is already more bot than human.
Dead Internet TheoryInformation AsymmetryCollective Action ProblemSignal Detection Theory
Theory Briefing
- LinkedIn's 'seems like AI' button was clicked over 1 million times, signaling how widespread users believe synthetic content has become on the platform.
- The Dead Internet Theory holds that most online content is now generated by bots and AI, with genuine human interaction becoming the exception.
- LinkedIn's decision to build a reporting tool suggests the platform itself is worried enough about AI-generated noise to crowdsource the detection.
- Each click is a data point: if a million flags land in a short window, it implies users are encountering suspected AI content constantly, not occasionally.