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2010 Midterm Elections: How the GOP can win

YouBetErasmus on November 11, 2009
NJ Gov. Elect Chris Christie
AP
NJ governor-elect Chris Christie. Republican success in the 2010 midterms essentially boils down to taking a page form Christie's playbook.
Chuck Todd and the MSNBC political unit's analysis of 11/09 exit polling offers the GOP a few key lessons. If they heed them, it will help the GOP pick up seats in the 2010 congressional midterm elections. First, in battleground races, Dems lost independents. Second, Obama's base is tired. Third, Incumbents, watch out. Fourth: ideological races don't win elections.
Agree 67% / Disagree 33%

Conventional wisdom is the GOP will pick up seats in the 2010 midterm congressional elections. Historically, the party opposite the one in the WH usually does. But 2010 is shaping up to be atypical.

Democrat Peter Fenn theorizes the midterms look good for the Democrats if they keep making the donuts, but MSNBC Political Director Chuck Todd draws some different lessons from the 11/03 exit polls.

Todd theorizes that for the GOP to win seats in 2010, they need to internalize the following lessons:

  1. Democrats lost independents.

    In New Jersey, Christie won independents by 30 points. In Virginia, McDonnell won independent voters by 33 points.

  2. The Obama base is tired.

    They're 'no longer fired up and ready to go.' Voter turnout in the 18-29 year old bracket was low and; what's more, McDonnell won that demographic over Deeds by 10 points.

  3. Incumbents, watch out.

    Even after outspending his opponent, Corzine lost NJ. In NYC, after spending $100 million of his own cash, Bloomberg only won by 5 points!


    And, perhaps the most important lesson to be learned if you're a GOP strategist:

  4. Ideological Civil Wars Don't Help You Win Elections.

    Look at NY-23, where "Republicans snatched defeat from the jaws of victory" after hardcore conservatives like Sarah Palin, Tim Pawlenty and assorted Tea Party types entered the fray. Consider the converse in NJ. where Chris Christie played his race straight down the moderate middle, refused to take the Palin bait and made a concerted effort to not make the NJ race a referendum on Obama.


Tactically, this means for the GOP to pick up seats they will need to:

  • Dial down the hardcore rhetoric from the Palin-istas

    and head toward the center in a big way. Campaigns are funded from the fringe and won in the center. (That is, head toward the center once enough red meat has been thrown to the GOP donor base to fill the coffers.)

  • Focus on building an Obama-like army of 18-39 year old conservatives

    - reach out to the Young Conserative Coalition and...listen. This means backing off on things like gay marriage and immigation.

  • Activate the non-partisan 'throw the bums out' gene.
  • Run *on* something not *against* something.

Then, let the worst economy and history do the rest.

Last updated November 11 2009, 12:01 PM EST

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